Direct Traffic Up 45% YoY for a Well Pump Repair Business
35%
Increase in Organic Search Traffic YoY
45%
Increase in All Traffic YoY
80%
Google Ads Website Phone Call Conversions YoY
2X
Doubled the amount of Paid Clicks Year-Over-Year
Digital Marketing for A&T Well and Pump SEO & PPC
A&T Well and Pump is a family-owned business based in Raleigh, NC, offering professional well pump repair and water well installation services. Since 2006, they’ve been known for their reliability, fast service, and technical expertise.
After years of strong local growth, A&T partnered with TheeDigital to boost their digital presence and generate more consistent, qualified leads through organic and paid search strategies. The results have been substantial—more traffic, more calls, and more conversions across the board.
In an industry where most leads are urgent and need same-day attention, A&T needed a system that could reliably bring in high-intent traffic and phone calls without burning through budget. They had the reputation, the expertise, and the local presence—but lacked the digital infrastructure to compete with larger outfits in search.
TheeDigital was brought in to restructure their paid campaigns and launch a long-term SEO strategy tailored to urgent service queries, location-based search, and call-focused results.
TheeResults: 80% Increase in Phone Call Conversions from Ads
Since partnering with TheeDigital for PPC and SEO, A&T has seen major gains across every channel. Website traffic rose 45% year-over-year, with organic traffic up 35% and direct visits also increasing by 45%. Google Ads performance nearly doubled in clicks, while phone call conversions rose by 80%.
With a high-performing search strategy in place, A&T continues to generate steady leads—even in seasonal slowdowns—while dominating local search for emergency well repair services.
With improvements across organic, paid, and direct channels, A&T’s total website traffic grew by 45% year-over-year. This increase translates directly to higher visibility, more inquiries, and more booked service calls across the Triangle.
80% Increase in Phone Traffic from Google Ads
A&T’s paid search strategy was restructured to focus on high-intent keywords, real-time emergency needs, and call-focused ad extensions. Through continuous optimization and conversion tracking, TheeDigital helped double their year-over-year paid click volume. What started as a test has evolved into a reliable lead source, providing a direct line between urgent search behavior and scheduled on-site service.
Direct Traffic +45% Year-Over-Year
By implementing foundational SEO improvements—including page speed enhancements, title tag optimization, and new geo-targeted service content—A&T’s site has become significantly more visible in search.
These organic gains have been consistent and scalable, with the website seeing over 4,300 organic sessions in August 2025 alone—a 35% jump compared to August 2024.
