Marketing Communications Specialist
Join our rapidly growing team as a Marketing Communications Specialist at TheeDigital, an award-winning web design agency and full-service digital marketing firm based in Raleigh, NC. Our clients have trusted us with providing cutting edge solutions since 2004 – now it’s time to bring your talents onboard!
Who You Are
As our Marketing Communications Specialist, you will develop and execute campaigns to promote TheeDigital’s services. You will use a variety of tactics such as SEO, web content, link building, email marketing, and social media to build awareness and engagement with our current and potential customers. Additionally, you will coordinate training events and podcasts, and serve as the face of TheeDigital at networking events in our local community.
The ideal candidate should have a passion for marketing with experience communicating with different audiences through various mediums. Excellent writing skills are essential along with strong organizational abilities. We want someone who is creative, resourceful and results-driven in implementing effective strategies that drive brand loyalty and lead generation initiatives.
What You’ll Do
- Generate qualified leads for the sales team
- Develop and implement impactful SEO strategies, including but not limited to content strategy and technical SEO improvements
- Responsible for researching keywords, competitors, and industry trends to optimize existing content and uncover new opportunities
- Monitor and analyze website data reports, keyword rankings, and backlink profile to make improvements that increase conversions and domain authority
- Assign and manage link building tasks
- Manage social media channels
- Send monthly email newsletters via MailChimp
- Monitor our online reputation and respond to reviews
- Assist the sales team with sales decks, email templates, LinkedIn outreach, and other sales materials
- Coordinate training events, podcasts, videos and tradeshows
- Develop and present monthly reports to track results of your marketing efforts
What You’ll Need
Required:
- Excellent written and verbal communication skills
- Strategic thinking and problem-solving abilities
- Creative mindset and strong organizational abilities
- Ability to manage multiple campaigns and prioritize tasks accordingly
- Proven experience in developing marketing strategies that drive brand loyalty, lead generation, and engagement with clients
- SEO experience – 1+ years
- Google Analytics experience – 1+ years
- HubSpot experience – 1+ year
- Basic knowledge of WordPress
- Reliable internet access and a quiet work environment
- Live within driving distance of our Raleigh office
Preferred:
- Agency experience – 2+ years
- Experience with the following: Google Tag Manager, Google Search Console, Google Analytics, Google Ads, Facebook Business Manager
- Familiarity with Digital Marketing tools such as SEMRush, Ahrefs, AWR Cloud, etc.
- Good understanding of Technical SEO
- PPC ad management experience
- Email marketing experience
- Social media marketing experience
- Online reputation management experience
Desired:
- HubSpot certifications
- Expert knowledge in Google Analytics and Search Console
- Google Ads Certifications
- Bing Ads experience
- Bachelor’s degree in Marketing or related field
- Graphic design and video production experience would be an added bonus!
Why TheeDigital?
Culture:
- Enjoy the flexibility of 80% remote work, with the occasional meeting, video shoot, and team building activities at the office
- Join a collaborative, tight-knit team focused on client success and career development
- Receive team recognition with gift cards for Employee of the Month, best performing blogs, and other fun competitions
- Get to know your work friends better with regular team building activities and celebrations
- Make a difference – every role matters and creates an impact
Benefits:
- Competitive salary with results-driven bonus program
- Paid vacation, sick, and holidays (including your birthday!)
- Great health benefits package, including dental, vision, and life insurance
- 401(k) plan with company match
- Company laptop and monitor provided
Career Development:
- Employee advancement and growth potential
- Inhouse training and access to a library of books, e-books and audio books
- Access to online courses and workshops for self-paced learning
- Tickets to the most prestigious educational and industry events