Erik Marcano

“I’ve managed over $1M in annual ad spend”

Erik is a Paid Ads Specialist with over three years of experience managing search engine marketing campaigns across Google Ads and Microsoft Ads. He has overseen between $1M and $2M in annual ad spend, developing and optimizing campaigns that drive measurable results.

Certified in both Google Ads and Microsoft Advertising, Erik brings a strong foundation in keyword strategy, search term analysis, campaign optimization, and performance reporting. He focuses on improving campaign efficiency and helping clients generate high-quality leads through data-driven paid media strategies

Certificates

Erik is certified in Google Ads, Microsoft Advertising, and Google Ads Measurement. With experience tracking results across major advertising platforms.

Experience

Erik brings over three years of experience managing paid search campaigns across Google Ads and Microsoft Advertising, with oversight of $1M–$2M in annual ad spend. He is certified in both platforms and specializes in keyword strategy, campaign optimization, and performance analysis to drive efficient, results-focused campaigns.

Industries

Erik has extensive experience in the pharmaceutical industry, where he has developed and managed paid advertising strategies tailored to highly regulated markets and specialized audiences.

Hobbies

Erik enjoys traveling, hiking with his dog, visiting family, exploring breweries, and staying engaged with books and podcasts.

Specialties

• Management
• Customer Relations
• Project Management
• WordPress / WooCommerce
• Front-End Web Development
• UX / UI
• Ecommerce Solutions
• Creative Conceptualization
• Digital Strategy