T.P. Supply Company

The Challenge

T.P. Supply Company has a large catalog of products, with a lot of different sizes, variations, weight capacities, and other important attributes. Finding the right product can be challenging, like trying to find the right size nut or bolt at a large home improvement store.

Online shoppers, especially those on mobile devices, can have very short attention spans. Visitors need to be able to find what they are looking for quickly and easily.

The Solution

TheeDigital’s ecommerce web designers started by categorizing T.P. Supply Company’s products into an intuitive, multi-tiered hierarchy. This helped to organize the large product catalog into a structure that is less overwhelming to the visitor.

TheeDigital also implemented advanced filtering capabilities to enable visitors to search by a variety of attributes such as length, width, depth, brand, and capacity. Visitors searching for something very specific, like a product ID, can use the instant search feature with auto-suggest functionality.

Google Ads Management

TheeDigital’s certified Google Ads specialists created custom tailored single keyword ad groups for the different products in T.P Supply’s large catalog. With custom text ads and dedicated landing pages for each individual keyword, visitors are sure to see ads that are highly relevant to their search query and land on pages that are perfectly matched to their needs.

With dynamic remarketing ads set up by TheeDigital, those visitors who don’t convert to sales on their visit will continue to see highly relevant banner ads specifically based off the pages or products they viewed.

Google Shopping Campaigns

To gain maximum reach on search, TheeDigital added T.P Supply Company’s product catalog to Google Merchant center and set up Google shopping campaigns. Due to the visual nature and placement of shopping ads, shopping campaigns come with a number of benefits, including higher click through rates and a lower cost per click than standard text ads.

For added convenience, TheeDigital configured T.P. Supply Company’s WooCommerce catalog to automatically sync with Google Merchant Center’s product feed — no spreadsheets necessary!