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A Local Home Builder Achieves 28% Increase in Engagement Time with Targeted SEO

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+21% Increase in Engagement Rate

+28% Increase in Avg. Engagement Time

38% Events per session (paid search traffic)

Search Engine Optimization for McNeill Burbank Homes A Raleigh Home Builder

McNeill Burbank

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McNeill Burbank

McNeill Burbank is a premier home building company with a well established history in the Carolinas that has continued to craft authentic spaces since 1989. Their work is the result of decades of residential construction and design expertise. Due to the unique nature varying length of each home buying experience, visibility and traffic took precedence over conversions.

Our team built McNeill’s SEO strategy to improve their visibility in search results and connect with potential buyers at all stages of the sales funnel. After optimizing the existing website and content, they were able to increase engaged traffic.

mcneill ppc and SEO for custom home builder

TheeChallenge

Before partnering with TheeDigital, Mcneill Burbank was struggling to be seen in a competitive industry.

They had a functioning website but they needed more people visiting and interacting with it. While they had a functional website in place, it wasn’t generating the level of traffic, engagement, or qualified leads needed to support their growth goals.

The Results: 21% Increase in Engagement Rate

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Search Engine Optimization

Our SEO strategy and overall optimization were built around a digital marketing approach that put McNeill Burbank in front of the right people at different stages of the buying process. We created blog posts to target the consideration stage at the top of the funnel while increasing the visibility of available homes for sale to capture high-intent traffic.

By not focusing on a single point in the process, we optimized the site in a way that helped users find relevant sections more easily and stay engaged with the brand longer.

PPC for a Custom Home Builder

Alongside SEO, we implemented pay-per-click advertising to ensure McNeill Burbank appeared in front of qualified buyers at key moments in their journey.

Our PPC campaigns supported both awareness and high-intent searches, helping drive immediate traffic to important pages. This integrated approach allowed us to reach users ready to make decisions sooner while reinforcing brand visibility throughout the buying process.

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