The Kupkake Fairy: Wix to Shopify Migration and Customization
TheeSummary
The Kupkake Fairy is a Black-owned, family-operated bakery founded by husband-and-wife team Aisha and Joseph White. Based in the Raleigh-Durham area of North Carolina, they specialize in handcrafted, made-from-scratch baked goods, combining quality ingredients, creative designs, and personalized service to make everyday treats and special occasions memorable. The Kupkake Fairy provides custom dessert orders, catering, and event services for weddings, birthdays, corporate gatherings, and other celebrations. What sets The Kupkake Fairy apart is its commitment to scratch-made products, attention to detail, affordability, and an elevated customer experience.
TheeChallenge
The Kupkake Fairy was running its business across two disconnected platforms: a Wix website for its online presence and Toast for ordering and payments. Each tool worked on its own, but together they created friction. Product updates had to be managed in multiple places, the checkout experience was rigid, and in-store and online sales lived in separate systems.
Toast’s ordering platform was the biggest pain point for customers. It didn’t support the level of product customization a bakery needs. Customers couldn’t easily choose flavors, quantities, and options during checkout, and the owners had limited control over how products were presented and sold.
The owners needed one platform that could handle the online storefront, flexible product options, and eventually in-store point-of-sale, without juggling separate systems.
TheeResults
Using Shopify, The Kupkake Fairy Went From Two Systems to One Seamless Storefront
The Kupkake Fairy now runs its entire digital storefront on a single Shopify platform, built from the ground up by TheeDigital. The new site gives customers full control over their orders. Flavors, quantities, and custom options are all configurable in a streamlined checkout designed for how a bakery actually sells.
Behind the scenes, the owners manage products, inventory, and orders from one dashboard instead of two platforms. And when they’re ready to connect their retail locations, Shopify POS will sync in-store sales with the online store with no migration and no duplicate systems.
And of course, everything works perfectly from mobile to tablet and desktop computer for ease of ordering!
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