In a competitive industry like dentistry, pay-per-click (PPC) advertising, or paid search, is one of the most effective dental marketing strategies. When done right, PPC advertising for dentists can start driving qualified and interested customers to your website very quickly.
Dental PPC gives you the ability to target your ideal online audience while giving you control over your advertising costs. Target potential clients based on what they searched for, how far they are from your dentist office, and even what type of internet user they are.
PPC advertising offers dental websites a measurable channel to reach new prospects, expand their online presence, and dominate competitors in their desired services. Your ad spend is automatically tracked, making it easy to calculate your ROI.
Benefits of Dental PPC
Get Your Dental Practice to the Top of Search Engines With PPC
TheeDigital’s PPC specialists understand your needs as a dentist and apply this understanding when creating your campaign strategy. Our personalized PPC campaigns help you jump to the top of search engine results and drive quality leads.
We are proud to be a Premier Google Partner with Google Ads certified marketers who create text ads, display ads, banner ads, and video ads for dentists like you. Our dental marketing experts ensure your ad extensions, targeting options, and bid strategies maximize PPC performance. Whether you focus on family dentistry or Invisalign, our PPC experts will help you grow your practice with qualified leads and patients.
Remarketing Your Dental Practice Across the Web
Remarketing shows your ads to previous visitors to your dental practice’s website, keeping you at the front of your potential patients’ minds. The focus is less on a high click-through-rate (CTR), and more on watching the number of impressions climb. Our PPC specialists use a combination of remarketing understanding and knowledge of the dental PPC market to guarantee that you see the best possible results from your campaign.
Social Media Advertising
Whether it’s boosted posts on Facebook or LinkedIn campaigns, we’re skilled at crafting audience and budget-appropriate campaigns. We partner with you to develop a dental-focused social media campaign strategy.
Our Dental PPC Management Services
Our PPC management experts optimize ad spend and campaign performance for our dental clients every day. We take a hands-on approach when creating and managing your PPC account for continuous improvement. We don’t “set it and forget it” because a constantly-managed account does consistently better as PPC for dentists is a very competitive vertical in which an edge over your competitors can be important. Our deep expertise and understanding of the PPC market for dentists help you achieve a better ROI and happier dental customers. Our PPC services for dentists include:
- Paid Search Advertising
- PPC Management
- Campaign Creation
- Aggressive Bid Strategy
- Landing Page Optimization
- Ad Copywriting
- A/B Testing
- Conversion Tracking
- Keyword Monitoring
- Industry Analysis
PPC can be beneficial for any kind of business. Regardless of whether you are a small practice, a new office, or a well-established multi-branch practice, pay-per-click advertising can help you reach your goals by driving traffic and gaining you new clients. We make sure to implement relevant keywords, compelling ad copy, and smart targeting in order to make PPC effective for your dental office or practice.
PPC stands for Pay Per Click, which means these types of Ads only charge you for clicks your ads receive. Once you set a budget you pay for the number of clicks you get on your ads until your budget is met for the time period of your choosing.
We set up customizable geographic and demographic parameters and chose the best keywords that are unique to you for your ads. This way your dental practice will get a higher volume of the right kind of traffic. For example if your dental office only services only children, or older people, we would want to target either parents or whatever your top demographic is within your service area/s. This means more people who fit your customer parameters will see your ads instead of unqualified people who are in the wrong area, or just are not a good fit for your business.
We would then bid on keywords we deem highly relevant to your dental practice. If your ads successfully win the keyword auction, the ad will be displayed in a particular position on the search results page, depending on keyword relevance and quality score.
PPC can help your dental practice in a variety of ways depending on what you’re trying to accomplish. For example, if you are a small local office looking to increase brand awareness, you can do this by bidding on highly relevant keywords with radius targeting around your business, while utilizing display ads to target audiences relevant to your business.
On the flip side, if you are a large multi-location dental practice looking to drive sales, you can use campaigns and target a wide variety of areas to gain traffic to each specific location. This is where our PPC experts come in. We learn about your business and your goals to create a customized strategy that will help you reach those goals while staying on budget.