TheeDigital > Web Design > Webpage Speed Improvements

Webpage Speed Improvements

Improve user experience and boost your search engine rankings with page speed improvements

Is a Slow Website Holding You Back from Success?

A website that’s slow to load isn’t just an annoyance, it can be holding you back from success. A new visitor’s experience on your website directly impacts whether they become a client or move on to your competitor, and the leading factor in user experience? How fast your pages load and are ready to use.

And that’s assuming they can find you in the first place! Page load speeds are a leading factor in search engine rankings, so if your website is slow, you’re losing traffic and missing conversions before people can even visit your site.

With page speed improvements from TheeDigital, you never have to worry about a slow website. Our experienced digital marketing team will dig into your website, identify the issues that are slowing it down, and optimize it for speed so you

Benefits of Page Speed Improvements

Improved User Experience

Consumers expect a web page to load in just a few seconds and don’t want to wait on a sluggish site.

Lower Bounce Rate

Improving site speed will keep visitors engaged with your website rather than moving on to a competitor within seconds.

Increased Conversion

When a consumer can navigate your website without delays, they’re significantly more likely to convert into a lead.

Improved SEO

Optimizing your site speed will lead to a boost in your search engine rankings, increasing visibility and traffic.

Page Speed Improvements for a Local Recycling Company

Using Google PageSpeed Insights and Google Lighthouse, we can get a clear look at page load speeds and what may be causing issues. When we began working with Wall Recycling, a leading recycling and dumpster rental company in North Carolina, we found that Google PageSpeed Insights scored their page a 24. This number is seen as a serious concern and we knew it was negatively impacting both their search engine ranking and customer experience.

Our team crawled every aspect of their website, including images, plugins, and coding to find and fix the problem. We were able to lift the team from a score of 24 to 91! This major improvement allowed Wall Recycling to provide a better visitor experience to prospective clients, reduced their bounce rate, and improved their search engine standings.

Core Web Vitals and Page Speed Improvements

In order to reward websites that provide an excellent user experience Google created Core Web Vitals. These three user-facing metrics measure site speed, ease of interaction, and website responsiveness, and Google’s algorithms use their measurements as factors in determining search engine rankings.

Our team will analyze your Core Web Vitals and find opportunities to make fast improvements that will make a major impact while creating a strategy to solve the more in-depth issues so we can elevate your site to the top of the search results and in front of your target audience.

We helped Wall Recycling go from a mobile score of 24 to 91

Custom Solutions to Page Speed Improvements

Whether you’ve tried improving your page speeds yourself or you’re not sure where to start, we can help. We have an experienced website development team who know what to look for and how to fix a sluggish website that is slow to load. Our services include:

Image compression and optimization
Minifying and combining CSS and JavaScript
Leveraging your browser cache
Updating plugins
Fixing 404 errors and reducing redirects
Repairing animations and video that are slowing your site down

What John Mueller from Google had to say about Google page experience search update.

“It is a ranking factor, and it’s more than a tie-breaker, but it also doesn’t replace relevance.
Depending on the sites you work on, you might notice it more, or you might notice it less.
As an SEO, a part of your role is to take all of the possible optimizations and figure out which ones are worth spending time on.”

John Mueller
Search Advocate at Google

What is Core Web Vitals?

A set of user-focused metrics designed to measure a page’s “health” in terms of providing a smooth and seamless user experience. These metrics are made up of three components: content loading speed, interactivity, and visual stability.

Will ranking increase if I address website speed and Core Web Vitals?

That’s not a straightforward answer. Improving web speed and core web vitals will improve your user’s experience which can lead to increased conversions and sales. In regards to an improvement in ranking, Core Web Vitals and speed are only two factors out of many that are involved in ranking. In short “It is a ranking factor, and it’s more than a tie-breaker, but it also doesn’t replace relevance.”

How does Google gather real-world performance data?

The Core Web Vitals report shows how your pages perform, based on real-world usage data (sometimes called field data).

The field data is a historical report about how a particular URL has performed and represents anonymized performance data from users in the real world on a variety of devices and network conditions.

How much should I care about page speed?

Multiple surveys have shown that more than 50% of users expect your page to load within 2-3 seconds.

A fast site is a user-friendly site.

Do I need to score 100 on Google web vitals?

To get a top spot on the Google results page, your site doesn’t have to score 100 out of 100 on PageSpeed Insights.

Sometimes, such an approach may be even destructive for the website, as it may require the disposal of many useful UX elements and hurt your conversion rates.

You have to balance making speed improvements, with total load time, and user conversion rates.

Ready to Increase Traffic and Revenue with a Faster Website?

Schedule a free consultation at 919-341-8901 or fill out the form below to speak with a member of our digital marketing team and learn how we can boost page speeds and improve customer experiences on your website.

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