Is a Slow Website Holding You Back from Success?
A website that’s slow to load isn’t just an annoyance, it can be holding you back from success. A new visitor’s experience on your website directly impacts whether they become a client or move on to your competitor, and the leading factor in user experience? How fast your pages load and are ready to use.
And that’s assuming they can find you in the first place! Page load speeds are a leading factor in search engine rankings, so if your website is slow, you’re losing traffic and missing conversions before people can even visit your site.
With page speed improvements from TheeDigital, you never have to worry about a slow website. Our experienced digital marketing team will dig into your website, identify the issues that are slowing it down, and optimize it for speed so you
Benefits of Page Speed Improvements
Page Speed Improvements for a Local Recycling Company
Using Google PageSpeed Insights and Google Lighthouse, we can get a clear look at page load speeds and what may be causing issues. When we began working with Wall Recycling, a leading recycling and dumpster rental company in North Carolina, we found that Google PageSpeed Insights scored their page a 24. This number is seen as a serious concern and we knew it was negatively impacting both their search engine ranking and customer experience.
Our team crawled every aspect of their website, including images, plugins, and coding to find and fix the problem. We were able to lift the team from a score of 24 to 91! This major improvement allowed Wall Recycling to provide a better visitor experience to prospective clients, reduced their bounce rate, and improved their search engine standings.
Core Web Vitals and Page Speed Improvements
In order to reward websites that provide an excellent user experience Google created Core Web Vitals. These three user-facing metrics measure site speed, ease of interaction, and website responsiveness, and Google’s algorithms use their measurements as factors in determining search engine rankings.
Our team will analyze your Core Web Vitals and find opportunities to make fast improvements that will make a major impact while creating a strategy to solve the more in-depth issues so we can elevate your site to the top of the search results and in front of your target audience.
We helped Wall Recycling go from a mobile score of 24 to 91
Custom Solutions to Page Speed Improvements
Whether you’ve tried improving your page speeds yourself or you’re not sure where to start, we can help. We have an experienced website development team who know what to look for and how to fix a sluggish website that is slow to load. Our services include:
- Image compression and optimization
- Leveraging your browser cache
- Updating plugins
- Fixing 404 errors and reducing redirects
- Repairing animations and video that are slowing your site down
What John Mueller from Google had to say about Google page experience search update.
“It is a ranking factor, and it’s more than a tie-breaker, but it also doesn’t replace relevance.
Depending on the sites you work on, you might notice it more, or you might notice it less.
As an SEO, a part of your role is to take all of the possible optimizations and figure out which ones are worth spending time on.”
A set of user-focused metrics designed to measure a page’s “health” in terms of providing a smooth and seamless user experience. These metrics are made up of three components: content loading speed, interactivity, and visual stability.
That’s not a straightforward answer. Improving web speed and core web vitals will improve your user’s experience which can lead to increased conversions and sales. In regards to an improvement in ranking, Core Web Vitals and speed are only two factors out of many that are involved in ranking. In short “It is a ranking factor, and it’s more than a tie-breaker, but it also doesn’t replace relevance.”
The Core Web Vitals report shows how your pages perform, based on real-world usage data (sometimes called field data).
The field data is a historical report about how a particular URL has performed and represents anonymized performance data from users in the real world on a variety of devices and network conditions.
Multiple surveys have shown that more than 50% of users expect your page to load within 2-3 seconds.
A fast site is a user-friendly site.
To get a top spot on the Google results page, your site doesn’t have to score 100 out of 100 on PageSpeed Insights.
Sometimes, such an approach may be even destructive for the website, as it may require the disposal of many useful UX elements and hurt your conversion rates.
You have to balance making speed improvements, with total load time, and user conversion rates.