One of the biggest challenges facing plastic surgeons is reaching potential clients to grow your business. Because more people are seeking healthcare professionals online, old methods of advertising simply don’t work anymore. Now, your best option for visibility is being at the top of the search engine rankings. What happens if you’re nowhere near the top or you’re buried a few pages back? By using pay-per-click or PPC advertising for plastic surgeons, you can still reach your target audience and attract new clients.
Since 2004, TheeDigital has provided expert digital marketing strategy to healthcare practices, including plastic surgeons. We understand your unique needs and work with you to create a customized campaign that will send your plastic surgery practice to the top of the search rankings and get your name in front of qualified patients.
What is PPC Advertising for Plastic Surgeons?
In search engine results, the top spaces are reserved for advertisements that align with the search query. Those are the first results seen, and often, the first options you’ll click on. Those ads are examples of pay-per-click advertising.
When a PPC campaign starts, a digital marketing team creates a strategy of optimal keywords and maximum bid prices to put your ad in front of potential clients. These bids allow you to set the cost you are willing to pay for an ad to display, and if your bid is higher than competing businesses, your ad will be the one displayed. Best of all, you only pay when your ads are clicked on.
We will work with you to create a customized strategy to raise your visibility almost immediately and begin drawing traffic to your website. Once your campaign begins, we don’t just “set it and forget it.” We continually monitor your results to make sure we have the right strategy in place and determine how we can improve performance while reducing your cost.
Benefits of Pay-Per-Click Management
Precise Audience Targeting
Target qualified leads with greater accuracy using a strategy tailored to your practice.
Attract Engaged Customers
Easily convert website visitors into patients actively seeking the services you provide
Boost Your Online Reputation
Stand out as a leading practice in your area with top search engine rankings.
Reduce Advertising Costs & Maximize ROI
Get a higher return on your advertising investment than with more website traffic.
Using Off-Site PPC Advertising for Plastic Surgeons
PPC advertising for plastic surgeons isn’t limited to search engines. We can also help you with targeted PPC ad campaigns across social media platforms, including Facebook, LinkedIn, and Twitter. Instead of basing your ad on search engine queries, your ad relevancy is based on carefully selected user demographics.
Remarketing Your Plastic Surgery Practice
Unlike standard pay-per-click advertising, remarketing ads work by showing your ad to people who have already clicked on your ad once or have been to your website. By remarketing an ad to a warmed-up audience, you’re simply reinforcing your practice to people who are already interested.
Like PPC, you only pay when an ad is clicked, but with remarketing, you only pay for the second click. However, that second click is much more likely to convert into a new patient as they’ve already shown interest in your practice twice!
TheeDigital Specializes in PPC Advertising
We know how to build a successful pay-per-click campaign across a variety of platforms to ensure your success. As a Premier Google Partner, we are experts in achieving and maintaining top results by following Google’s PPC best practices and recommended techniques, plus every member of our in-house team is AdWords certified. In addition to Google AdWords, we’re expeienced in Bing, social media, and remarketing campaigns. To provide you with the biggest increase in traffic and patient acquisition, TheeDigital offers the following services:
- Paid Search Advertising
- PPC Management
- AdWords Campaign Creation
- Bing Campaign Creation
- Call Tracking
- Aggressive Bid Strategy
- Landing Page Optimization
- Ad Copywriting
- AdWords Remarketing
- Facebook Remarketing
- A/B Testing
- Conversion Tracking
- Demographic Targeting
- Keyword Monitoring
- Industry Analysis