In a highly-competitive industry like Optometry and Eye Care marketing, Pay-Per-Click (PPC) advertising, or paid search, is one of the most effective strategies for promoting your dental practice. If done right, PPC can start driving qualified and interested customers to your website instantly.
What is Pay Per Click (PPC)?
Unlike optometry SEO, which aims to increase your organic rankings, pay-per-click (PPC) advertising can give you instant access to the top of the search engines. PPC is a proven advertising approach that helps optometrists grow eye care practices. Offices will run an ad online and then pay a fee each time the ad is clicked. The goal of PPC advertising is to run an extremely targeted campaign that will provide your with the conversions you are looking for.
PPC offers the ability to target your ideal online audience based on a wide range variables while giving you the ability to create a bid strategy that provides ample control over your advertising costs. These variables include what your potential clients are searching for, how far they are from your eye care office, their age, and much more. Due to the granularity of the variables involved in PPC, optometrists agree Pay-Per-Click offers eye care practices the most measurable channel in which to reach new prospects, increase their visibility, and dominate their competitors. PPC platforms such as Google, Bing, and Facebook provides hundreds of different reports, and metrics to help you get the most out of the your investment into PPC.
Google Ads and Bing Ad Certified
TheeDigital optometrist and eye care practice PPC experts understand your unique business needs and apply these understandings to your PPC campaign. We are a Premier Google Partner with AdWords certified marketers, Bing Ads certified specialists, and we have been helping optometry clients with text ads, display ads, remarketing ads and video ads since 2004. Our optometry marketing experts utilize their understanding to make sure that your ad extensions, targeting options, and bid strategies maximize PPC performance for your specific sub-target within the eye care marketing industry. Whether you’re focused on eye exams, Lasik surgery, or dry eye treatments, TheeDigital’s PPC experts can help you.
Our Optometry PPC Services Increase Conversions
Turning your website visitors into new customers is what our Pay-Per-Click (PPC) advertising services are meant to do for your business with precision and accuracy.
What’s included in our PPC services:
- Campaign Creation
- PPC Campaign Management
- Bid Strategy
- Keyword Research and Strategy
- Ad Strategy
- Quality Score Improvements
- Landing Page Optimization/Creation
- Content Writing
- Detailed Reporting
Benefits of PPC Services
Our goal is to help your practice grow exponentially and bring in the highest ROI (return on investment) for your eye care practice.
What to expect from our PPC services:
- Instant access to the top of the search engines
- Abilities to extend our research beyond search to the display network, video network, email ads, and more
- Precise tracking putting you in control
- Advanced targeting for maximum conversions
- A knowledgeable and friendly staff dedicated to your success.
Trust TheeDigital with Your Optometry Practice’s PPC Management
TheeDigital’s marketing team has experience, passion, and the results to prove it. As a diverse team of PPC experts, we know exactly how to help you grow your eye care practice by getting the most out of paid search. We have experience working optometrists, we understand the ins-and-outs of eye care best practices and can make sure your website gets the visitors and leads that you are looking for.
You can be sure that your Pay-Per-Click campaigns are monitored daily by the most qualified digital marketing team in the Raleigh and Durham area. TheeDigital does not believe in the “set it and forget it” philosophy. We believe in actively monitoring each campaign to ensure optimal performance.