Roofing Company Achieves 87% Growth in Online Lead Generation
230%
Increase in Calls from Google Business Listing
16 Keywords
ranking on page #1 within 3 months of SEO
Website Development and SEO and PPC for a Roofing and Siding Company
Seci Construction Inc.,—a family-owned roofing and exterior home improvement company in Clifton, NJ—has delivered quality workmanship since 1973, specializing in roof repairs and full replacements. When they came to TheeDigital, their outdated site no longer reflected their brand, lacked visual impact, and wasn’t supporting sales goals. Our team rebuilt Seci’s site into a fast, modern, professional website that makes a strong first impression and powers SEO-driven marketing to generate more qualified leads.
Before partnering with TheeDigital, Seci Construction, Inc. was restrained by an outdated website that no longer reflected their brand, craftsmanship, or four-state service area. The design lacked visual appeal, undercut sales goals, and failed to drive traffic or leads. Seci needed a modern, high-performing site they’d be proud to share—backed by a strong digital marketing and SEO foundation —to gain qualified prospects and compete effectively across their region.
TheeResults: 87% Increase in Online Lead Generation
The SEO services, pay-per-click advertising, and Google Business optimization paired with a redesigned website delivered remarkable results for Seci Construction, Inc. TheeDigital’s comprehensive digital marketing strategy led to an 87% increase in overall lead generation. This success demonstrates the power of combining strategic SEO with pay-per-click and targeted web design.
In addition to the website redesign, we implemented a targeted pay-per-click campaign combined with SEO strategy tailored to improve search rankings, increase visibility, and ensure long-term growth. With a refined online presence and strategic digital marketing in place, Seci Construction, Inc. is now better positioned to attract and convert more roofing, siding, masonry, and exterior home improvement clients.
Built on WordPress, the redesigned site is clean, modern, and geared to attract residential roofing prospects. The new homepage highlights Seci Construction’s full exterior services, key differentiators, four-state coverage, and Google reviews, so visitors can quickly gauge credibility. A responsive layout, faster load times, and clearer navigation make it easy to explore services and request a quote on any device. The result reflects Seci’s craftsmanship and, with an SEO-ready structure, helps turn more visitors into qualified leads and conversions.
As part of Seci Construction, Inc.’s digital strategy, TheeDigital led an SEO-first approach that highlights their roofing services and four-state service area while laying a foundation for long-term search visibility. We built clear, keyword-optimized location pages to improve user experience and drive lead generation. Because SEO was integrated from the start, the new site attracts qualified traffic and positions Seci for sustained growth. Within four months of launch, they were already ranking on the first page for 16 targeted keywords.
To improve engagement and generate inbound leads, we launched pay-per-click campaigns on Google Ads and Microsoft Advertising. The strategy targets residential roofing keywords and Seci’s service areas, aligning ad copy and extensions with their core offerings. Each ad highlights differentiators that set Seci Construction, Inc. apart—quality workmanship, family ownership, and decades of experience—so prospects quickly see why to choose Seci. This approach improves relevance, quality scores, and lead volume.
