Pay-per-click advertising (PPC) is one of the fastest ways to send your veterinary practice to the top of search engine results. While search engine optimization is a great solution for long-term growth, PPC for animal hospitals brings in near-immediate results.
What is PPC for Animal Hospitals
When you use a search engine, at the top of the results you’ll see the top spots are reserved for advertising. Those ads are a perfect example of pay-per-click advertising. By purchasing that prime space at the top of the results, you’re putting your veterinary practice in front of a large audience moments after your campaign begins. Best of all, you only pay when your ad gets a click!
Benefits of PPC Campaigns
Precise Audience Targeting
Reach your ideal customers with tailored campaigns
Attract Engaged Customers
Choose search terms that align with your practice for a high likelihood of conversion
Boost Your Search Engine Rankings
Shoot past your competitors and be the first practice a pet owner sees.
Reduce Advertising Costs & Maximize ROI
By only paying for clicks, you’re only investing in interested leads
Using PPC Advertising on Social Media
PPC advertising isn’t limited to search engines. You can also advertise on Facebook, Twitter, Instagram, and LinkedIn. Instead of basing your advertisement on a user’s search, your ad is triggered based on carefully chosen demographics like age, interests, and location.
Remarketing Your Veterinary Practice
Remarketing ads are slightly different than standard pay-per-click advertising. They work by showing your ad to people who have already clicked on an ad once or have been to your website. By remarketing an ad to a warmed-up audience, you’re reinforcing your animal clinic to people already interested in it.
Like PPC, you’re only paying for a click, but with remarketing, you’re only paying for the second click. But that second click brings a likelihood of high conversion as they’ve already shown interest in your practice twice!
TheeDigital Specializes in PPC Advertising
The expert team at TheeDigital understands how to build a successful PPC campaign for animal hospitals. As a Premier Google Partner, we know how to achieve and maintain top results by following Google’s PPC best practices and recommended techniques, plus every one of our in-house experts are Ads certified. In addition to Google Ads, we’re experts in Bing, social media, and remarketing campaigns.
TheeDigital’s Veterinary PPC Management Services Include:
- Paid Search Advertising
- PPC Management
- Google Ads Creation
- Bing Campaign Creation
- Call Tracking
- Aggressive Bid Strategy
- Landing Page Optimization
- Ad Copywriting
- AdWords Remarketing
- Facebook Remarketing
- A/B Testing
- Conversion Tracking
- Demographic Targeting
- Keyword Monitoring
- Industry Analysis