Triangle Imports began as a “boutique” auto repair facility known as Triangle European that only provided Porsche and BMW repair services. Their old website was very slow to load, outdated design and was clearly not conveying the message that this wasn’t an ordinary auto repair shop.
Their website needed to reflect their highly specialized services and personalized auto repair services they provide. When it comes to expensive luxury cars, it was important to establish them as experts in their field to create a trust with their clients that this shop is the place to bring their vehicles for servicing.
Before the redesign, Triangle Imports had an outdated site (seen to the left). They needed an updated website that reflected their attention to detail and the luxury cars they service.
Their existing website was difficult to navigate, the imagery lacked any indication of the types of vehicles they serviced. The old design also came up short when it cam to load time, and didn’t display well on mobile devices.
These issues not only caused issued with user experience, but were also wreaking havoc on their SEO rankings.
Using WordPress, our development team was able to create a stunning design that was easily optimized to attract prospective luxury car owners. The magic of a WordPress site is that websites not only perform well, load quickly and rank in all search engines, but they’re also super easy to edit and maintain by nearly anyone.
Having the ability to edit your own website means that nearly anyone and learn to add new and edit existing site content. TheeDigital not only designs and builds websites but we also partner with our clients to provide them the tools to be able to keep their websites up to date with new content. Fresh content not only engages a site’s audience, but also boosts a site’s SEO rankings to help increase traffic and engagement.
With an overwhelming majority of Triangle Imports traffic coming from mobile devices, it was absolutely imperative for their new website to not just be able to be viewed on all devices and browsers like most web development companies offer. That’s too easy.
The team at TheeDigital also focuses on making their sites “thumb friendly.” This means just what it implies… since today’s users are tech savvy and on the go, our sites cater to the ease of navigating a site using just the swipe of a thumb. This includes larger calls-to-action and links other features that are easy navigable using just one digit on your hand.
Establishing Triangle Imports as Experts in their Field
When it comes to servicing expensive foreign automobiles, their owners need to be confident that whomever is working on their vehicle know what they are doing.
One of the first issues that the team at TheeDigital addressed was having the Triangle Imports write blogs on every topic imaginable on common and not-so-common issues that their clients could experience with their import. What better way to establish themselves as experts than to detail their knowledge in a story with solutions and photos.
These “news” stories also regularly add new and fresh content and result in an increase in not only customer confidence but a nice boost in SEO rankings as well.
Connecting Customers Through Simple Integration
We wanted to improve conversions for Triangle Imports by making it super easy to connect their with potential customers through their WordPress site. The auto sales industry is one that potentially comes with lots of questions from consumers. Being able to send and receive questions from prospective clients was an important feature for this auto sales client.
The contact forms are not only easy to find and fill out by the consumer, but also easy to respond by the sales team at Triangle Imports. This connection with the website’s audience resulted in an increase in conversion rate compared to their old website.