Re-Branding From Glenwood Smiles to Six Forks Smiles
After years at the Glenwood Avenue location, Glenwood Smiles outgrew its facility. In 2015, Dr. Schmorr moved her practice to its current location and subsequently rebranded the business name to Six Forks Smiles. Before the rebranding officially happened, Dr. Schmorr faced three SEO challenges: 1. Name, address, and phone (NAP) listings, 2. Internal links, and 3. External links directing to the old domain. Dr. Schmorr reached out to TheeDigital for a proper marketing strategy to retain the practice’s rankings through the business name change.
In preparation for the launch of the company’s new brand and moving to a new office location, our digital marketing team developed an approach to redirect internal links to the new domain. In addition, we corrected external NAP listings so that all of these links would also be directed to the new domain. Finally, our web developers replicated the 2012 design of the website, updating the new company name and logo.
Ineffective Pay-per-Click Ad Campaigns
Six Forks Smiles was using the self-service Google Adwords Express builder to manage the company’s PPC ads. However, the results were not effective: it was costing hundreds of dollars while not getting a single qualified lead.
With the outdated website, Six Fork Smiles’ PPC campaigns were not being utilized to the maximum potential. Ad campaigns were unorganized and directed the customer to irrelevant landing pages causing low quality scores, higher cost per click (CPC), and low conversion rates. When TheeDigital’s pay-per-click experts began managing the AdWords account, everything changed.