TheeDigital > Portfolio > R & S Mechanical
Case Study for a HVAC Company
R & S Mechanical

WordPress Development and SEO for an HVAC Company

279% Increase in Total Users
84% Increase in Organic Search Traffic
7X+ Increase in Mobile Users


R & S Mechanical is an HVAC business in the Raleigh-Durham area, specializing in commercial and residential services, restaurant services, and even ice rink maintenance.

With so much competition in this industry, this client desperately needed a better-looking and better-performing website. With a vastly improved, fully responsive WordPress site, TheeDigital was able to increase traffic and improve conversions for this HVAC company while also helping them grow their business.

The development team at TheeDigital not only focused on creating a visual masterpiece, but also focused on capturing leads and reorganizing their entire sitemap.

RS Mechanical | Before screenshot
RS Mechanical | After screenshot


Before the redesign, R & S Mechanical had an outdated site (seen to the left). This HVAC company offers lots of varied services and needed a website that reflected this. They also needed a site where customers could easily see reviews, galleries of their previous work, read reviews from happy customers and easily schedule appointments.

Their existing website wasn’t ranking well on search engines, and they needed a site that would provide a better user experience and be a lead-generation machine.


Using WordPress, our development team started by reorganizing their navigation making it easier to find the products and services that were offered. We also created a live chat feature where prospective customers could speak in real time with a customer service agent that could discuss their current need for service or repair.

Marketing and SEO for HVAC Industry
WordPress Development for HVAC Industry
Hosting Services for HVAC Industry
Custom Web Design for HVAC Industry
Custom WordPress Features for HVAC Industry
Mobile Friendly Web Design for HVAC Industry
SEO and Marketing for HVAC Industry
Custom WordPress Features for HVAC Industry
Google Ad Words for HVAC Industry
WordPress Development for HVAC Industry
Responsive WordPress Site for HVAC Industry

Custom WordPress Website

Using the WordPress platform, our development team was able to create a stunning design that was easily optimized to attract prospective customers seeking a solution to their HVAC issue. The new, colorful homepage makes it easy to see current offers, services, and connect with the team at R & S Mechanical within seconds.

Having a fully responsive WordPress site from TheeDigital not only means that it will perfectly adapt to any browser width or mobile device, it also means that it’s super easy to maintain and update the site’s content without having to have any previous programming skills. Before your new site is launched, we’ll teach you everything you need to know to make your own updates, photo galleries, and fresh content.

Thumb Friendly Mobile Design for HVAC Industry

Thumb-Friendly Mobile Website

With lots of competition in the HVAC industry and an overwhelming majority of their traffic coming from mobile sites, we knew the new website had to be more than just responsive and look good on all of the different types of browsers and devices.

TheeDigital takes a “mobile-first approach” with their websites, and this means focusing on the user experience by making buttons and links large enough to be easily navigated using one’s thumb or finger. Small details like these separate us from other web development companies.

Custom WordPress Feature for HVAC Industry

Detailed Appointment Schedule Forms

As with all of our clients, when the staff at R & S Mechanical approached us to build them a new website, the first step is to sit down and learn their business, discuss their current issues with their web presence, and talk about solutions. We quickly learned that their old site was struggling to convert leads, and the big issue was that it was difficult to for prospective clients to find a way to communicate with their team, and that the information their were receiving wasn’t giving them enough information to quickly offer a solution.

The new contact forms are not only easy to find on their new site, but the client is now able to easily provide much more information. This type of interaction helps cut out unnecessary back and forth with customers and get them service much faster, providing not only a better user experience, but a higher conversion rate for this HVAC service provider.

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