TheeSummary
GoPrime is an award-winning mortgage company dedicated to helping new and current homebuyers on their path to new homeownership. With a home office in Apex, NC, they have loan officers licensed in over 30 states that allows them to offer local lending and a personal touch while at the same time enjoying the benefits that come from a national reach.
GoPrime came to TheeDigital when they were undergoing a comprehensive rebranding. They wanted their new website to evoke a clean, modern feel that would attract a younger demographic while still highlighting their dedication to local service and hometown values. However, their highest priority was to make it easy for visitors to find a local lender and begin the application process with just a few clicks.
TheeChallenge
GoPrime was going through a complete rebranding, including their name, logo, and slogan, and this meant they’d need a completely new website. Rather than lose traction in the mortgage market, they wanted to increase their visibility, both to prospective clients and to new loan officers who could serve clients in their local area.
Their main goal for their web design and development was to have a mobile-friendly website that was easy to navigate so new homebuyers could easily connect with a local loan officer and get the application process started quickly and easily. They also wanted local offices and individual lenders to have their own presence on the site without sacrificing clean navigation and a vibrant design to appeal to today’s younger homebuyer.
Key Challenges
TheeResults
TheeDigital built a new, responsive website that blended a modern design and simple navigation with the SEO and engaging content that GoPrime needed to make sure their rebranding was a success. Their new site reflects their desire to provide a clear path to homeownership by making it easy to find information, connect with a local lender, and to get started, all from the homepage. Just as important, it also reflects their commitment to both the lenders who work with them and the homebuyers they serve, so that when someone visits their website, they feel confident that they’ve found the right lender for their needs.
Mobile First Design
The site was built using a mobile first design to ensure it would load quickly on both laptops and mobile devices. Also, our developers mapped out a simple, intuitive navigation that made it easy for homebuyers to meet their goals on the site, whether it was finding information, connecting with a lender, or even starting the loan application process through a secure portal from a smartphone if they chose to do so.
SEO
Because GoPrime was rebranding with a new name and website, there was concern they would lose traction against their competitors. We made SEO a top priority by blending an effective keyword and content strategy with technical elements that would boost their rankings so they were highly visible to their target audience through search engines.
Strategic Content Development
GoPrime wanted to reach a younger demographic and new homebuyers while increasing their SEO and engagement, so having content that would meet both goals was key. Our digital marketing team got to work writing fresh, engaging content that was highly informative to new and first-time buyers while evoking the company’s mission and values as a hometown brand.
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