Children’s Campus

Children's Campus' new mobile-friendly website is converting more web traffic into leads and helping parents stay informed about their kids' activities.

Launch Website

Summary

After only three months of launching the website and working with our internet marketing team, Children’s Campus – a multi-location company offering five-star programs for Pre-K, Preschool, Toddler, and Infant education – TheeDigital was able to propel Children’s Campus online success.

138%
Increase in Traffic from Organic Search
195
Conversions via Form Submissions
2.5x
Expanded Reach to New Users

Children's Campus Website Design

The Challenge

Children’s Campus’ existing website was stunting business growth and did not accurately reflect the prestige of their brand. A reputable, rapidly growing organization with three locations (and a fourth one opening soon) in some of the more competitive markets in the local area, Children’s Campus’ number one concern was visibility. Despite a stellar reputation and five-star ratings, Children’s Campus was not being easily found in the search results.

Children’s Campus needed a solution to gain the attention of new families and address key issues including:

  • Difficult to manage the four locations and classes
  • Weak social media presence and content marketing
  • Website not optimized for mobile devices
  • No contact form to capture online leads


The Solution

Children’s Campus wanted a SEO-friendly website that they could feel comfortable driving parents to. TheeDigital worked closely with Children’s Campus from the initial conversation, to website launch, to the continuing ongoing marketing strategy. The unique features and capabilities of the new website, combined with the effort of our Internet Marketing team, led to a huge boost in online contact forms and phone calls.

TheeDesign’s web design and digital marketing expertise enabled Children’s Campus to achieve the following:

  • Central hub connecting the multiple locations
  • Easy to manage and update
  • Enhanced parent-teacher communication
  • Improved process workflow


The Result

After just three months with the new website and our internet marketing services, Children’s Campus is seeing more web traffic from all channels.

  • +128% Sessions (4,906 vs, 11,208)
  • +158% Desktop Sessions (3,086 vs. 7,951)
  • +118% Mobile Sessions (1,247 vs. 2,712)
  • +3371% Sessions via Social (7 vs. 243)

Their New Preschool Website

Before

Children's Campus Preschool Before Website


After

Children's Campus Preschool After Website

Their Preschool Calendar is Now Digital

The event calendar allows the team to create and manage events across the four locations. They can set a date and times, as well as designate a featured image, add more details, and additional info for each event. This allows for greater transparency of monthly activities, and encourages parents to actively participate in the organization.

 

Children's Campus Preschool Events Calendar Online

Generating Leads Through Contact Forms

A “Contact Children’s Campus” form is located on our Contact Us page, making it easy for prospective parents to inquire about services or set up a tour of the facilities. This enables the website to act as a lead generation tool, turning it into a valuable asset to success.

The “Preschool Application Form” and “Child Care Agreement Form” are also available on the website, saving time and making it easier for parents during the enrollment process.

 Children's Campus Preschool Contact Form

Their Preschool Blog

The WordPress blogging feature allows teachers and administrators to author articles that share their knowledge, offer valuable advice to parents, and write informational thought leadership pieces. This helps promote Children’s Campus as an authority figure within the child care and development industry.

Children's Campus Preschool Blog

Are You Ready to Experience Results like Children’s Campus?

Whether you’re in need of a fresh new website, SEO and online marketing, or just looking for a trusted advisor to assist your digital efforts, TheeDesign’s team of professionals is here to help – call us at 919-341-8901 or fill out the form below to start the conversation with one of our qualified experts!

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