TheeDigital > Portfolio > Carolina Outdoor Lighting

Carolina Outdoor Lighting

PPC, SEO and Marketing for Custom Lighting Professionals in Raleigh

Let’s Work Together

 $475 Improvement in PPC Cost Per Lead
 25% Increase in Site Traffic and Leads in Year Two
 70% Increase in Site Traffic and Leads in Year Three

TheeSummary

Carolina Outdoor Lighting approached us to build a new custom WordPress website for them. Their old site was outdating and was in need to user experience upgrades to help them not only increase their site traffic, but to improve business leads.

Their old website ranked really well prior to hiring TheeDigital, and they were handling their own Marketing. Since taking over their PPC account, we were able to improve their cost per lead from $500 per lead to just $25 per lead.

TheeChallenge

Before the redesign, Carolina Outdoor Lighting had an outdated site (seen to the left). They needed an updated website that reflected their mastery of custom outdoor lighting for both commercial and residential customers. The new website not only has a vastly improved design, but also is fast to load, which not only improves the user experience, but also helps them rank well in search engines.

TheeResults

Using WordPress, our development team was able to create a stunning design that was easily optimized to attract prospective customers, and the new site was also streamlined for Search Engine Optimization (SEO). TheeDigital was also to improve their site’s performance with measurable results.

PPC and SEO for Outdoor Lighting Professionals in Raleigh

Using WordPress, our development team was able to create a stunning design that was easily optimized to attract prospective residential and commercial clients.

Being built on the WordPress platform means that the site is not only beautiful, but also super easy to update and maintain by the staff at Carolina Outdoor Lighting. It’s so easy, that without any previous HTML knowledge, new content can be added and existing content can be easily updated.

Thumb Friendly Mobile Design for Outdoor Lighting Professionals in Raleigh

With so much of today’s website traffic coming from mobile devices, it’s imperative in our fast-paced world to have a responsive website. A truly responsive website not only adapts to each different browser and device type, but displays uniquely to enhance each user’s experience while viewing their site. When users have a great experience using a quick-loading website, they will stay longer viewing a site’s content, and are more apt to give this company their business.

TheeDigital’s talented team of designers, developers and marketers optimize every page, every image, and every element of a website to ensure that it will load fast, and rank with when potential clients use search engines to find a business.

for Outdoor Lighting Professionals in Raleigh

Showcasing Success Stories

We wanted to improve conversions by inspiring confidence in website visitors. To do this, we created a full page of testimonials from My Computer Career graduates, complete with pictures, biographies, and career trajectories. This not only gives graduates a place to post their success, it also proves that My Computer Career is truly changing lives with their training programs.

PPC for Outdoor Lighting Professionals in Raleigh

Showcasing Success Stories

We wanted to improve conversions by inspiring confidence in website visitors. To do this, we created a full page of testimonials from My Computer Career graduates, complete with pictures, biographies, and career trajectories. This not only gives graduates a place to post their success, it also proves that My Computer Career is truly changing lives with their training programs.

Mobile + Desktop Device Speed Improvements

A properly built website, with images optimized, SEO properly done, and well-written backend code, results in massive page speed improvements. The new Carolina Outdoor Lighting website saw incredible improvements, with a 720% increase in PageSpeed Insights on mobile devices, and more than 260% increase on desktop broswers.

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