Web designers and internet marketers were kept on their toes in 2011. Mobile technology hit the masses, new coding techniques improved design potential, and social networks started to influence search results. So what can we expect in 2012?
We may not have a crystal ball with all of the answers, but here at TheeDigital we have a few 2012 predictions on how internet marketing will adapt to changes in web design.
Responsive design will become mainstream.
Responsive design is the concept of creating websites that automatically scale and rearrange their content according to the device and screen size it is being viewed. We saw a bit of responsive design in 2011 with smartphone applications and games, but in 2012 it will become necessary for websites to function and become just as visually adaptable.
Responsive web design will require internet marketing experts to decide what content is the most important and how it should be placed on the page. A call-to-action button, like “Call us Now” or “Place Order Here,” in a sidebar on a desktop computer might not fit on a mobile browser, and so they’ll have to think about the size and placement of that button on the page.
Mobile design will become industry standard.
Smartphones are everywhere and tablet usage is growing every day. In order to stay in front of their audience, websites are being forced to adapt to the various mobile platforms available on the market.
In 2011 we saw marketers start to capitalize on mobile technology by offering incentives to customers who used their smartphones to scan promotional codes or check-in their location at their business. We will still see this mobile approach to marketing in 2012, but we will also see more business executives using their tablets as high-tech marketing brochures. Mobile devices allow the traveling salesperson to bring and showcase their portfolio, quickly pull up reports, or process a credit card payment instantly and all on one device.
Flash will become extinct.
Flash was once very popular for web designers, but it has slowly lost momentum. In 2012, flash will likely lose all or most of its momentum. CSS3 and HTML5 have come into the picture and offer faster loading, interactivity for users, and is simply better than Flash for mobile devices.
HTML5 has taken over most of the actions that Flash could do. HTML5 will greatly influence internet marketing in 2012 because it can create really rich and interesting typography, graphics and video which combined can create a dynamic marketing website that compels the viewer to stay on the site longer or make a purchase.