If you’re creating a website or looking for specific on-page ranking factors that might affect your SEO you have come to the right place.
Continuing our conversation on reasons why your website is ranking (See Domain Ranking factors that you should know about) there are a variety of onsite factors that you could lead to your website ranking higher in the search engine ranking pages(SERPs).
Onsite ranking factors include:
- Site Structure – A well-documented site structure will help Google crawl your website faster and help it perform better in the search engine ranking pages.
- Site-Map – Yes, having a site-map that Google can read is a prime factor in how your site performs and how fast their spiders can crawl your website.
- Breadcrumb Navigation – Google finds breadcrumb navigation easy to read and easy to follow so much that it’s often now showing breadcrumb navigation in the SERPs.
- Unique Content – Your content is important not just to your visitors, but Google as well. Make sure that it’s clearly written and duplicate content doesn’t exist on your website.
- Freshness Factor – Google is constantly looking for fresh content, if your website isn’t regularly updated Google might see it as old and outdated.
- Number of Pages – The number of pages on your website helps to build its authority factor, which Google is constantly talking about. So make sure you have a clear number of pages that describes your company and your services.
- Site Speed – Your website’s speed does affect it’s ranking. By having your website on a robust server you can dramatically affect your SEO ranking and the bounce rate of your visitors.
- Mobile Optimized – Google has recently come out and said that a well mobile optimized website will perform better in mobile SEO. Think it’s time for responsive design?
- Schema Content – How is your website coded? Google uses schema coding to help send a variety of trust signals from your website to its spiders.
- Server Location – Google can read your server and where it’s located. It prefers websites that are hosted on servers in the area where you perform your service, instead of off-site locations.
- SSL Certificates – Google has said that they index SSL certificates of e-commerce sites, which leads it to being one of the many trust and authority factors that their spiders likes to see.
- Use of Google Analytics/Webmaster Tools – If your website is tied into Google tools such as Webmaster Tools and Analytics, it can bring tons of information to both you and Google as well, thus helping your performance in the search engines.
Are there any other on-site factors that you would add? If so leave them in the comments below.